Our Story

For You began with a spark of inspiration in the heart of Bombay, where our founder, Aswathy Pradeep, was pursuing her master’s degree. Surrounded by the city’s vibrant culture, she was captivated by how jewellery wasn’t just something people wore, it was how they expressed who they were. She realised that a single piece could make or break a look, carry emotion, culture and reflect personality.

With that insight came a dream, to create a space where everyone could access that kind of beauty, not just as a luxury, but as something thoughtfully handpicked, personal, and affordable. For You is her way of bringing that dream to life, a curated collection of affordable luxury, specially handpicked to make everyday styling effortless, expressive, and truly for you.